Type Journal

This sans serif typeface is clean, simple and does the job. The mulberry typeface helps create a corporate identity, and the line and stroke weight is consistent throughout. Even though the typeface is minimal, it provides an effective brand identity as the clean cut letterforms are both readable, and legible. 

Design Principles

Anatomy of type

In todays session we looked at understanding connotations and the origins of typeface.

Origins:
Productions, anatomy, identity and character

Productions:   
stone
sable
bone
lead
silicone 
handmade

Anatomy:
serif
line/stroke weight
consistency
curves/apex
case
terminals
orientation
letter space
height

Identity:
chronology
mass produced
context
name
body text

Character:
industrial 
geometric
bold
symmetrical 
corporate
feminine
decorative
simple

Design Principles, Studio Practice

During this first session, we were introduced to the module design principles. 

• process of visually communicating 

Key Elements

type

readability

legibility

colour

type and image

frame

layout 

composition

format

The aims are to introduce and explore the fundamental principles of visual literacy, colour theory, typography, layout and format.