Tuesday 22 October 2013

Design Principles

Anatomy of type









In todays session we looked at understanding connotations and the origins of typeface.

Origins:
Productions, anatomy, identity and character

Productions:   
stone
sable
bone
lead
silicone 
handmade

Anatomy:
serif
line/stroke weight
consistency
curves/apex
case
terminals
orientation
letter space
height

Identity:
chronology
mass produced
context
name
body text

Character:
industrial 
geometric
bold
symmetrical 
corporate
feminine
decorative
simple


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