Tuesday 12 November 2013

Design Principles, Legibility and Readability

Session 4, legibility and readability:

A typeface is made up of a collection of fonts.

  • lower case is easier to read
  • serif fonts are easier to read
  • different strokes, thinner strokes are easier 
  • roman is more readable
Fonts are not designed to operate at the same size 

Consider:
distinction between glyphs
alignment and justification
kerning - dependant on the font
x height - blocking
speed of reading
intricacy
contrast of anatomy
legibility

Counter = the negative space within a letter form (fully partial or enclosed)

Legibility:
The degree to which glyphs in the text are understandable or recognisable based on appearance
Readability:
The ease which text can be read and understood
Kerning:
The space in-between individual letters
Leading:
Refers to the distance between the baselines
Tracking:
Spacing of letter forms 

In class, we looked at how different forms of typeface are more noticeable than others when multiple fonts are used. With the selection of fonts displaying 'the quick brown fox jumps over the lazy dog' we cut each single word out and rearranged them into the most readable. Each sentence shows a different font per word. 

Before the rearrangement:

After the rearrangement:

From this it was noticed that roman gothic font are the most readable, and the block script fonts are the least readable. Fonts are not designed to operate at the same size, and the majority of the class found the script fonts the hardest to read. 

Tuesday 5 November 2013

Design Principles

Criteria for success and failure:

  • legibility of glyphs
  • distinction of character
  • consistency of modification
  • accuracy of construction
  • work around all glyphs
  • do fonts work as  family 
A collection of fonts are designed to work together, font work as a family.
= TYPEFACE

General observations, issues and concerns
  • accuracy is hard
  • italics are hard
  • distinction is hard
  • hand rendered is hard
  • review modification
italic font - serif
oblique font - sans serif 


Saturday 2 November 2013

Type Journal


This sans serif typeface is very bold. The block letter font stands out well and is prominent against the less noticeable serif typeface also seen on the bottle. This block lettering is Futura extra bold condensed, and the script font belongs to the brand.


This solid corporate logo design uses a sans serif typeface. This typefaces instantly recognisable to the nike brand, with or without the vector image below. The typeface is bold and eligible, it will be suitable for mass production as it is the branding name therefor needs to be printed repeatedly.