Saturday 2 November 2013

Type Journal


This sans serif typeface is very bold. The block letter font stands out well and is prominent against the less noticeable serif typeface also seen on the bottle. This block lettering is Futura extra bold condensed, and the script font belongs to the brand.


This solid corporate logo design uses a sans serif typeface. This typefaces instantly recognisable to the nike brand, with or without the vector image below. The typeface is bold and eligible, it will be suitable for mass production as it is the branding name therefor needs to be printed repeatedly.

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