STUDIO BRIEF: 1 – FASHION PHOTOGRAPHY THROUGH THE YEARS
Brief
To
design and produce a showcase book which documents the transition of styling
within fashion photography throughout the years.
This brief is an extension from context of practice; it shows
further exploration into the fashion industry and the perceptions that high
fashion magazine readers have, which focuses on the styling of photography and
how this has evolved.
Background/Considerations
The
publication is to be designed as an archive for fashion photography, the coffee
table style book will serve as a showcase style publication of imagery; the
visual archive allows the reader to view some of fashions most powerful and
influential photographers.
The
publication is targeted at both male and
female,
who have an interest in fashion and photography
The
publication will inform the reader of how styling within fashion photography
has changed, it will visually communicate the transition through imagery.
Mandatory Requirements
On-going research, experiments and decision making must be documented on
my blog.
Design boards examining design changes and decisions.
Deliverables
Printed
publication that clearly shows the evolution of styling within fashion
photography.
The publication will demonstrate clear understanding of the roles
of layout, and show how this knowledge can be applied when producing a
publication.
STUDIO BRIEF: 2 BOTANICAL IDENTIFICATION
Brief
Brief
type: Collaborative
Create
the first in a series of editorial publications to introduce an amateur target
audience to the discipline of botany. Look to create a synthesised printed
outcome using visuals created collaboratively. Make the most of both designer’s
strengths, Jess illustrating, and Beth typographic element. The publication
will include an insight into the different plants within the four seasons. The
target audience for this publication being readers interested in botanical
identification.
Background/Considerations
Establish
ongoing dialogue throughout the design process.
The
content should direct the design decisions but the content must also be limited
and carefully considered as it suits the target audience.
Research
the functional aspects of botanical identification and consider how this can be
communicated in a clearly and effectively.
The
practical uses of the publication must be considered imperative, ensure the
illustrations work in terms of identification, and the type functions in terms
of usability and legibility.
Mandatory Requirements
On-going research, experiments and decision making must be documented on
my blog.
Design boards examining design changes and decisions.
Deliverables
Printed
botanical identification publication that creates a informative visual language
with the reader.
Publication must be informed by existing
wildflower identification books, and show knowledge of the research.
Combination of different elements; typography, illustration and
layout.
STUDIO BRIEF: 3 TRIPTYCH
Brief
“Triptych
- a picture or relief carving on three panels, typically hinged together
vertically”
Produce one third of a weekly trio of poster designs submitted by
the third year Graphic Design students. The trio are selected in association
with their individual style of practice, to be appreciated together. No
specific concept is needed for this brief, which means no boundaries when
creating. The design must be suitable for an A1 poster, to be seen along side
the works of Beth Taylor and Ros Halford.
Background/Considerations
Create
a design that can be suited to the other two designers.
Take
an interest and develop this in to my poster in order to create something more
decorative rather than functional
Discussion
with the both Beth and Ros in order for our designs to have a connection, with
this either being colour palette or theme.
Mandatory Requirements
On-going research, experiments and decision making must be documented on
my blog.
Design boards examining design changes and decisions.
Deliverables
A1
file ready to be printed as a poster.
Poster
design that works as one third of a trio.
Poster that could potentially be extended into a separate brief.
STUDIO BRIEF: 4 ILLUSTRATION
Brief
To
create a series of three posters that work in sync together, taken from the
triptych brief that was completed, this brief has been set to create an
individual trio of posters.
Using the same concept and theme from the triptych brief, two more
posters need to be created to work alongside each other.
Background/Considerations
Consider
a consistent design that can work across three variations of the poster.
Show
visual research in existing floral and anatomical illustration combinations.
Consider
who would want to have these posters, and what is the purpose of them, are they
simply decorative or do they have a purpose?
Mandatory Requirements
On-going research, experiments and decision making must be documented on
my blog.
Design boards examining design changes and decisions.
Deliverables
Series of three poster designs.
An a2 printed poster for each design.
Development work including illustrations,
sketches and research.
STUDIO BRIEF: 5 BRANDING – AWES (Andrew Wood Installation Contractors)
Brief
Create
a new brand identity for AWES, Andrew Wood Electrical Services, an electrical
installation contracting company.
Design
a range of promotional material including business cards for the company, and
letter heads and invoices that are used to send to their clients.
Background/Considerations
The
target audience being the clients of this company, and what do they expect to
see from the professional services.
Consider
the type of work, and create a suitable identity that can be used in this field
(electrical services.)
Mandatory Requirements
On-going research, experiments and decision making must be documented on
my blog.
Design boards examining design changes and decisions.
Deliverables
Printed branding material including;
business cards, letter-head and invoice.
Versatile logo that the client can use across
their material.
STUDIO BRIEF: 6 BRANDING – LOVED BUY SK
Brief
Re-brand
the current online beauty product promoter and product seller Sarah Keeley, who
sells the products using online social media.
Design
a logo that can be used online on social media presence’ and also that can be
printed on to material that will be sent to her customers.
Background/Considerations
The
target audience, female and male clients (mostly female).
What
the brand promotes and how can this be communicated through the layout.
Mandatory Requirements
On-going research, experiments and decision making must be documented on
my blog.
Design boards examining design changes and decisions.
Deliverables
Logo for the brand that can be used online
and on printed material.
Printed business cards.
Printed cards to be sent to customers after product
purchase.
STUDIO BRIEF: 7 INTERIOR DESIGN PRINT
Brief - Collaboration
A
collection of printed and graphic elements to compile a body of work. This
brief is very open and free for experimentation, working with a Printed
Textiles student will allow the ability to work with media and methods that may
not have been used before, experiment with several but try to focus on a more
refined method. The outcome has no s specifications as this brief is formed
from experimentation and exploration however the brief is working towards an
interior design project so there needs to be certain contextual elements.
Background/Considerations
Take
influence from both individual designers and combine.
Thorough
research in to various methods and techniques.
Mandatory Requirements
On-going research, experiments and decision making must be documented on
my blog.
Design boards examining design changes and decisions.
Deliverables
Ongoing
research and experiments with different processes and media.
Outcome
must demonstrate a range of different processes and techniques.
Influenced
by the printed textile design process.
STUDIO BRIEF: 8 RESPONSIVE – DR. ME & FEATHR
Brief
Identify
and respond to a set of briefs that have been set by professionals, completing
the feathr brief and the Dr. me norman mailer brief.
With these both being extremely small briefs they are to be
completed in a short space of time.
Background/Considerations
Incorporate
my own style in to each brief.
How
will I represent myself through execution of the briefs.
Mandatory Requirements
On-going research, experiments and decision making must be documented on
my blog.
Design boards examining design changes and decisions.
Deliverables
For
feathr a mock up of the wallpaper design.
Dr
Me. a small postcard (mailer) design mock up.
STUDIO
BRIEF: 9 SAIPUA FLORAL ARRANGEMENT PORTFOLIO
Brief
Flowers have a most unusual power over us.
The haunting, ephemeral quality of nature can be transcendental; it’s brimming
with joy and heartbreaking at the same time. I’m always chasing this tension,
trying to know it better.”
Create a mini printed portfolio for floral
design Brand Saipua, the small floral arrangement company who create beautiful
displays and arrangements at events and shows. Their online presence consists
of a blog, shop, and online portfolio which communicates their background in
contemporary art; the task is to take their online portfolio and create a
printed mini portfolio that could be handed out to customers and
clients.
STUDIO BRIEF: 1 – FASHION PHOTOGRAPHY THROUGH THE YEARS
Brief
To
design and produce a showcase book which documents the transition of styling
within fashion photography throughout the years.
This brief is an extension from context of practice; it shows
further exploration into the fashion industry and the perceptions that high
fashion magazine readers have, which focuses on the styling of photography and
how this has evolved.
Background/Considerations
The
publication is to be designed as an archive for fashion photography, the coffee
table style book will serve as a showcase style publication of imagery; the
visual archive allows the reader to view some of fashions most powerful and
influential photographers.
The
publication is targeted at both male and
female,
who have an interest in fashion and photography
The
publication will inform the reader of how styling within fashion photography
has changed, it will visually communicate the transition through imagery.
Mandatory Requirements
On-going research, experiments and decision making must be documented on
my blog.
Design boards examining design changes and decisions.
Deliverables
Printed
publication that clearly shows the evolution of styling within fashion
photography.
The publication will demonstrate clear understanding of the roles
of layout, and show how this knowledge can be applied when producing a
publication.
STUDIO BRIEF: 2 BOTANICAL IDENTIFICATION
Brief
Brief
type: Collaborative
Create
the first in a series of editorial publications to introduce an amateur target
audience to the discipline of botany. Look to create a synthesised printed
outcome using visuals created collaboratively. Make the most of both designer’s
strengths, Jess illustrating, and Beth typographic element. The publication
will include an insight into the different plants within the four seasons. The
target audience for this publication being readers interested in botanical
identification.
Background/Considerations
Establish
ongoing dialogue throughout the design process.
The
content should direct the design decisions but the content must also be limited
and carefully considered as it suits the target audience.
Research
the functional aspects of botanical identification and consider how this can be
communicated in a clearly and effectively.
The
practical uses of the publication must be considered imperative, ensure the
illustrations work in terms of identification, and the type functions in terms
of usability and legibility.
Mandatory Requirements
On-going research, experiments and decision making must be documented on
my blog.
Design boards examining design changes and decisions.
Deliverables
Printed
botanical identification publication that creates a informative visual language
with the reader.
Publication must be informed by existing
wildflower identification books, and show knowledge of the research.
Combination of different elements; typography, illustration and
layout.
STUDIO BRIEF: 3 TRIPTYCH
Brief
“Triptych
- a picture or relief carving on three panels, typically hinged together
vertically”
Produce one third of a weekly trio of poster designs submitted by
the third year Graphic Design students. The trio are selected in association
with their individual style of practice, to be appreciated together. No
specific concept is needed for this brief, which means no boundaries when
creating. The design must be suitable for an A1 poster, to be seen along side
the works of Beth Taylor and Ros Halford.
Background/Considerations
Create
a design that can be suited to the other two designers.
Take
an interest and develop this in to my poster in order to create something more
decorative rather than functional
Discussion
with the both Beth and Ros in order for our designs to have a connection, with
this either being colour palette or theme.
Mandatory Requirements
On-going research, experiments and decision making must be documented on
my blog.
Design boards examining design changes and decisions.
Deliverables
A1
file ready to be printed as a poster.
Poster
design that works as one third of a trio.
Poster that could potentially be extended into a separate brief.
STUDIO BRIEF: 4 ILLUSTRATION
Brief
To
create a series of three posters that work in sync together, taken from the
triptych brief that was completed, this brief has been set to create an
individual trio of posters.
Using the same concept and theme from the triptych brief, two more
posters need to be created to work alongside each other.
Background/Considerations
Consider
a consistent design that can work across three variations of the poster.
Show
visual research in existing floral and anatomical illustration combinations.
Consider
who would want to have these posters, and what is the purpose of them, are they
simply decorative or do they have a purpose?
Mandatory Requirements
On-going research, experiments and decision making must be documented on
my blog.
Design boards examining design changes and decisions.
Deliverables
Series of three poster designs.
An a2 printed poster for each design.
Development work including illustrations,
sketches and research.
STUDIO BRIEF: 5 BRANDING – AWES (Andrew Wood Installation Contractors)
Brief
Create
a new brand identity for AWES, Andrew Wood Electrical Services, an electrical
installation contracting company.
Design
a range of promotional material including business cards for the company, and
letter heads and invoices that are used to send to their clients.
Background/Considerations
The
target audience being the clients of this company, and what do they expect to
see from the professional services.
Consider
the type of work, and create a suitable identity that can be used in this field
(electrical services.)
Mandatory Requirements
On-going research, experiments and decision making must be documented on
my blog.
Design boards examining design changes and decisions.
Deliverables
Printed branding material including;
business cards, letter-head and invoice.
Versatile logo that the client can use across
their material.
STUDIO BRIEF: 6 BRANDING – LOVED BUY SK
Brief
Re-brand
the current online beauty product promoter and product seller Sarah Keeley, who
sells the products using online social media.
Design
a logo that can be used online on social media presence’ and also that can be
printed on to material that will be sent to her customers.
Background/Considerations
The
target audience, female and male clients (mostly female).
What
the brand promotes and how can this be communicated through the layout.
Mandatory Requirements
On-going research, experiments and decision making must be documented on
my blog.
Design boards examining design changes and decisions.
Deliverables
Logo for the brand that can be used online
and on printed material.
Printed business cards.
Printed cards to be sent to customers after product
purchase.
STUDIO BRIEF: 7 INTERIOR DESIGN PRINT
Brief - Collaboration
A
collection of printed and graphic elements to compile a body of work. This
brief is very open and free for experimentation, working with a Printed
Textiles student will allow the ability to work with media and methods that may
not have been used before, experiment with several but try to focus on a more
refined method. The outcome has no s specifications as this brief is formed
from experimentation and exploration however the brief is working towards an
interior design project so there needs to be certain contextual elements.
Background/Considerations
Take
influence from both individual designers and combine.
Thorough
research in to various methods and techniques.
Mandatory Requirements
On-going research, experiments and decision making must be documented on
my blog.
Design boards examining design changes and decisions.
Deliverables
Ongoing
research and experiments with different processes and media.
Outcome
must demonstrate a range of different processes and techniques.
Influenced
by the printed textile design process.
STUDIO BRIEF: 8 RESPONSIVE – DR. ME & FEATHR
Brief
Identify
and respond to a set of briefs that have been set by professionals, completing
the feathr brief and the Dr. me norman mailer brief.
With these both being extremely small briefs they are to be
completed in a short space of time.
Background/Considerations
Incorporate
my own style in to each brief.
How
will I represent myself through execution of the briefs.
Mandatory Requirements
On-going research, experiments and decision making must be documented on
my blog.
Design boards examining design changes and decisions.
Deliverables
For
feathr a mock up of the wallpaper design.
Dr
Me. a small postcard (mailer) design mock up.
STUDIO
BRIEF: 9 SAIPUA FLORAL ARRANGEMENT PORTFOLIO
Brief
Flowers have a most unusual power over us.
The haunting, ephemeral quality of nature can be transcendental; it’s brimming
with joy and heartbreaking at the same time. I’m always chasing this tension,
trying to know it better.”
Create a mini printed portfolio for floral
design Brand Saipua, the small floral arrangement company who create beautiful
displays and arrangements at events and shows. Their online presence consists
of a blog, shop, and online portfolio which communicates their background in
contemporary art; the task is to take their online portfolio and create a
printed mini portfolio that could be handed out to customers and
clients.
Background/Considerations
Consider the brands styling and keep their simplistic approach
within the mini portfolio.
This
is a celebration/showcase of their work, therefore the photography must be the
only visuals.
Clearly
and simply highlight the beauty of the floral arrangements.
Mandatory Requirements
On-going research, experiments and decision making must be documented on
my blog.
Design boards examining design changes and decisions.
Deliverables
Printed mini portfolio that showcases the
work of the floral arrangement company.
Research into simple layout design.
Minimalistic approach to design.
Background/Considerations
Consider the brands styling and keep their simplistic approach
within the mini portfolio.
This
is a celebration/showcase of their work, therefore the photography must be the
only visuals.
Clearly
and simply highlight the beauty of the floral arrangements.
Mandatory Requirements
On-going research, experiments and decision making must be documented on
my blog.
Design boards examining design changes and decisions.
Deliverables
Printed mini portfolio that showcases the
work of the floral arrangement company.
Research into simple layout design.
Minimalistic approach to design.
