In order to start the design process, Beth and I both decided to work separately then come back together at our next meeting, Beth focusing on the typographical elements and myself identifying the chosen plants and devising a colour scheme for each season.
Beths type analysis:
Beth analysed the typefaces Caslon and Didot, examining flourishes and elements of each letterform, making alterations to each letter identifying the most important aspects of each character. Beth and I discussed how she could apply certain flourishes to each of the letterforms, we decided that Beth is well on the way to creating the perfect type, however certain things such as the line weight need to be altered so the letters appear more feminine and elegant.
Winter
Autumn
Summer
Spring
From these I created some simple colour swatches that I could show beth, so we know the colour palette we will be working with, in order to influence certain design decisions later down the design process journey.
Beth and I both discussed the colour swatches I had created in preparation for the refined layouts and we both agreed that it would be interesting to create layouts making the most of the negative space and how we could possibly apply elements of colour taken from the current season or plant.
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