Fashion Photography Through The Years - Final publication

Edited list of blooms & development

With the specific blooms already chosen for the content, and Beth focusing on the typographical element of this project, research was conducted into how abstract or realistic watercolours can be, for this publication it was decided together to keep them as realistic as possible, yet incorporating my own personal style of watercolour to create a looser style illustration which can compliment Beth’s typography. 

Spring:

-Crocus

-Blackthorn

-Dog Rose

-Nigella

Summer:

-Honeysuckle

-Teasel

-Buddlia

-Yellow Iris

Autumn:

-Common Fern

-Sea Buckthorn

-Virginia Creeper

-Bramble

Winter:

-Winter Heliotrope

-Gorse

-Winter Jasmine

-Ivy

Identify:

• flowering time
• height
• close relative
• description

Crocus

Description: The cup-shaped, solitary, flower tapers off into a narrow tubular shape. Their colours vary, however lilac, mauve, yellow, and white are predominant, Crocuses typically have three stamens. Flower is composed of six petals.

Relatives: 

Habitat: Crocus lives in alpine meadows, rocky mountainsides, scrublands and woodlands. 

Height: can reach 8 to 12 inches in height.

Flowering time:  February and March

Perennial

Blackthorn

Description: White flowers appear on short stalks before the leaves in March and April, either singularly or in pairs. The dark brown bark is smooth, and twigs form straight side shoots, which develop into thorns.

Relatives:

Habitat: Common in woodland, scrub and hedgerows

Height: mature trees can grow to a height of around 6-7m

Flowering time: march

Dog Rose

Description: sweet-scented pink or white flowers

Relatives:

Habitat: In woodland, hedgerows and on scrubland

Height (flower): 3-6cm

Flowering time: June-July

Watercolour illustrations that I created to fit with the typography that Beth has created

All illustrations complete, they were edited digitally ready to apply to the spreads. Beth was pleased with how the illustrations turned out, they resemble the botanical plants perfectly, yet they have an illustrative quality that creates a light hearted tone for the informative project. 

The colours used have been taken from the existing blooms and modified, brightened up to resemble fresh florals, even for the winter blooms they can be bold and bright.

Mock up of first illustration to see how the type and illustration connect

Testing layout ideas using sketches and the basic layout 

mock up, no specific grid system has been used as the publication does not need a formatted structure. 

Whilst completing the illustrations, Beth had been working on the type, creating her own using the serif font Baskerville as inspiration; the type created has been inspired by botany, incorporating loose flourishes to the letter forms. 

Creating this digital mock up allowed us to visualise how the pages will look, the composition of the florals definitely needs to be changed however it gave a good example to work with. The illustrations need brightening and resizing but overall the layout works well, and the significant information is clear and the typography is clean.

Loved Buy SK - development & deliverables

Initial ideas

The client wanted a brand identity that is feminine and pretty, there is already a wide range of customers that use the client, some even male, but predominantly the client asked for feminine visuals that can also be used in monochrome colours.

Researching into existing beauty branding, most designs remain minimal but they allow the colour and type  speak for themselves. 

Focus on type is crucial for this identity as the client does not want a visual logo as such. 

By researching into feminine branding, serif typography and decorative elegant type is commonly used, elegance and feminine shapes will be most suited for this branding. Looking at serif type, hand rendered type was popular, hand rendered type would suit the identity that the client is after.

Logo design

Final rendered logo

Also for the thank you card a simple ‘with love Sarah x’ will be sufficient. The customers will appreciate a personalised thank you with their purchase, this gives the brand a unique point of selling. For the business card I have used the simple sans serif font Avenir for the body copy, information of the seller, and for the logo on the business card experimentation with foiling can be seen on the actual product but when printing in bulk the logo can be printed in black. A pastel pink colour has been used to keep the feminine, girly approach to the brand obvious.  

Deliverables