I have enjoyed working on most of the briefs within
this module; however the web brief was the most challenging. With the both the
web brief and the augmented design brief having a longer period of time to
develop the responses, I felt that this resulted in me loosing track of time
within the working period, because they were extended for a matter of weeks, I
feel like sometimes they were pushed aside knowing I had longer to complete
them whereas the week long briefs were fast paced, therefore I ensured that a sufficient
amount of work was produced. I feel that my strongest brief was in fact the
first brief ‘my design process’ in terms of both research and development,
however studio brief 4 ‘augmented design’ was another brief I enjoyed creating
the work for. The work produced for studio brief four was probably the
strongest out of the whole module, alongside studio brief 1, however my research
approach to studio brief 4 was definitely not extensive enough. The research
stage of studio brief 4 I feel has let me down, and reflecting on it now I wish
I would have informed my design decisions more and carried more in-depth
research, looking at my blog it is disappointing to see the lack of research
shown and if I had more time I would definitely revisit this. Studio brief 2 is
also lacking in the research side of things, however with this only being a
week long brief I decided it was best to move on to the next brief and not get
distracted by revisiting it and trying to complete to a better standard. Again
if there was more time I would develop this brief.
Where final outcomes are considered, it is
definitely important to take in to consideration the decisions I forgot about until
last minute, for example choice of stock and printing methods. When printing my
final responses, I encountered some problems last minute such as printing on
the wrong stock. If these design decisions were to be made earlier on within
the design process, it would make this process run smoother as there would be
no last minute rushed decisions as to what stock to print on. This was proved
when printing my beer mats for studio brief four, I only realised last minute
that I had chosen an inappropriate stock to print on.
Studio brief one was one of my favourite briefs to
complete, as the design was oriented around myself, I chose to create something
I enjoy doing, and in my very own style. The research and developmental stages
of this brief were thorough enough for me to create a final response that I am
pleased with. I ended up spending slightly longer than the set week to complete
this brief, as I really enjoyed the brief. I encountered no printing problems
with this brief, as the majority was a hand rendered style I designed myself,
the only printed element was the insert of the poster, which was an easy
printing process as I used a thin stock and only needed to print one final
indesign document, therefore the hand rendered illustrations were the main
aspect of my design, which I enjoyed creating.
Studio brief 2 is not one of my strongest out of the
module, however I felt like I received enough feedback and comments to complete
this brief. With this brief also being completed within the time frame of a
week, I felt like I carried out enough research in order for me to come up with
a sufficient response for the brief. The clean minimal design represents the
brands identity, therefore I feel my logo design is a success, if we had longer
than a week to complete then I would definitely have developed this design.
Studio brief 3 was my least favourite brief, I am
not pleased with my final designs and there is most definitely room for a
significant amount of improvement. Despite not liking the work I produced, I
felt like my developmental stages of the brief were quite successful, as I thoroughly
examined existing web pages, in order to inform my decisions. My web page designs
changed remarkably throughout the design process, even though I am not pleased with
the designs, I do feel that they reflect my research well and what my website
is trying to achieve.
Studio brief 4 was a brief that I enjoyed, even
though I know I haven’t carried out enough research for this brief, I was
pleased with the overall designs that I produced. The hand rendered style is
definitely something I want to develop further in future modules as I feel that
this has worked well for this specific brief, as it relates to the whole
starting point for my website bespoke bottles, the more illustrative style of
branding and packaging.
For this module I could have definitely improved my
research, and analysis on my blog could have been much more thorough. This is
something I will work on in the next module, and to try and manage my time
better allowing me to have a concise blog and thoroughly informed designs.
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