The Body Shop

Looking into the body shop for their ethical and natural approach to the beauty industry. 

Here at The Body Shop we've always been passionately against animal testing. We've never tested our products on animals. This means you can be sure that our products have not been tested on animals for cosmetic reasons. 

What does cruelty-free mean?

It means that none of our products has been tested on animals. All The Body Shop® products are certified by Cruelty Free International as meeting their Humane Cosmetics Standard.

What we do

We comply with the very strict requirements of the Humane Cosmetics Standard. This standard is set by the British Union for the Abolition of Vivisection (BUAV) and is regarded as the highest standard for animal welfare in the cosmetics industry. Today, under the name of Cruelty Free International, they audit us regularly to ensure we comply. We also audit ourselves. Every two years we check our policies and compliances to ensure we're adhering to the latest animal-welfare guidelines. 

1996 

We begin our fight against animal testing. Our campaign raises 4 million petition signatures (the largest-ever at the time),which are delivered to the European Commission

1997

We are the first international cosmetics company to sign up to the Humane Cosmetics Standard, supported by leading international animal protection groups

2004

The European Union's ban on animal testing for finished cosmetic products comes into force 

2006

The Body Shop wins PETA's Proggy (Progress) Awards for its ongoing commitment to avoid animal testing. 

2008

The BUAV praises our policy and standards. And we win the Royal Society for the Prevention of Cruelty to Animals Good Business Award for cosmetics

2009

We are given a Lifetime Achievement Award by the RSPCA

2012

We are proud to support the launch of Cruelty Free International, promoting their campaign across The Body Shop stores in 65 countries around the world.

Values Report:

Developing ideas:

Final campaign material