Overall I have found this module enjoyable at times, however with it being stretched over a long period of time, it was easy to sometimes loose focus and concentrate with other briefs going at the same time. However, I found the extensive research part of brief 1, product range and distribution, useful as it really allowed me the time to explore a board range of issues and solutions, and my idea developed several times throughout the period. With the final chosen subject matter, the ethical views on animal testing, my research has pointed in different routes, originating from using animals for fur and food, not necessarily cosmetic testing and I feel that having this longer than usual period of time to complete the research stage of the brief has allowed me to explore and develop the original ideas in order to get the best out of my research.
Originally I was intending to create a campaign slightly more hard hitting, and spent a couple of weeks altering and changing my ideas until I finally came to the idea I felt was the strongest, and was more honest to what I produce as a designer. The idea was originally to strip back an animal of its like-ability and show the consumer the gruesome and eye opening facts of animal testing, therefore creating something that would be seen as more 'shocking.' However, further research led me into discovering the body shop, and how it is so passionate about its ethical and natural approach to the beauty industry, as their products are not tested on animals. This allowed me to create something aesthetically pleasing, yet with a strong concept for the campaign, redesigning a brand identity and visual language for their products. The final campaign material consists of a poster, small informative booklet and stickers, which would be distributed to the customers once they have purchased the body shops cosmetics, aiming to inform the consumer about animal testing, and why the body shop has these ethical beliefs.
For studio brief 2, covered, I produced a book cover for the novel 'Interpreting dreams' written by Sigmund Freud. The final cover produced I felt was extremely rushed as to me this didn't feel like a brief, due to fault of my own. I should have given this brief much more consideration as I didn't take much time and effort to produce my cover design.
Overall, for the last module I feel I have once again let myself down with the blogging and analysis side of the work, this is something that definitely needs to improve in order for me to achieve in third year, I am aware of this and most certainly will improve. I have enjoyed working on the module over a long period of time as I feel that by having a longer time to develop the research, it allows for a much stronger concept. I have identified what needs to be worked on for third year.
Originally I was intending to create a campaign slightly more hard hitting, and spent a couple of weeks altering and changing my ideas until I finally came to the idea I felt was the strongest, and was more honest to what I produce as a designer. The idea was originally to strip back an animal of its like-ability and show the consumer the gruesome and eye opening facts of animal testing, therefore creating something that would be seen as more 'shocking.' However, further research led me into discovering the body shop, and how it is so passionate about its ethical and natural approach to the beauty industry, as their products are not tested on animals. This allowed me to create something aesthetically pleasing, yet with a strong concept for the campaign, redesigning a brand identity and visual language for their products. The final campaign material consists of a poster, small informative booklet and stickers, which would be distributed to the customers once they have purchased the body shops cosmetics, aiming to inform the consumer about animal testing, and why the body shop has these ethical beliefs.
For studio brief 2, covered, I produced a book cover for the novel 'Interpreting dreams' written by Sigmund Freud. The final cover produced I felt was extremely rushed as to me this didn't feel like a brief, due to fault of my own. I should have given this brief much more consideration as I didn't take much time and effort to produce my cover design.
Overall, for the last module I feel I have once again let myself down with the blogging and analysis side of the work, this is something that definitely needs to improve in order for me to achieve in third year, I am aware of this and most certainly will improve. I have enjoyed working on the module over a long period of time as I feel that by having a longer time to develop the research, it allows for a much stronger concept. I have identified what needs to be worked on for third year.
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