The brief - Fashion Photography Through The Years

Idea:
Fashion being a form of expression, has developed over the years, allowing certain fashion campaigns and photography to become iconic over a period of time. Photographers and the way they choose to display a model capture the aesthetic of the designer, which adds depth to the brand. With this in mind, I think it would be useful to capture and document the transition of fashion photography, and how the styling has changed throughout the years, perhaps becoming more controversial and offensive. A 'timeline' as such will allow me to communicate this transition of fashion photography and show how we choose to view it in present time as opposed to many years ago. 

STUDIO BRIEF: 1 – FASHION PHOTOGRAPHY THROUGH THE YEARS

Brief

To design and produce a showcase book which documents the transition of styling within fashion photography throughout the years. 

This brief is an extension from context of practice; it shows further exploration into the fashion industry and the perceptions that high fashion magazine readers have, which focuses on the styling of photography and how this has evolved.

Background/Considerations

The publication is to be designed as an archive for fashion photography, the coffee table style book will serve as a showcase style publication of imagery; the visual archive allows the reader to view some of fashions most powerful and influential photographers.

The publication is targeted at both male and

female, who have an interest in fashion and photography

The publication will inform the reader of how styling within fashion photography has changed, it will visually communicate the transition through imagery.

Mandatory Requirements

On-going research, experiments and decision making must be documented on my blog.

Design boards examining design changes and decisions.

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Printed publication that clearly shows the evolution of styling within fashion photography.

The publication will demonstrate clear understanding of the roles of layout, and show how this knowledge can be applied when producing a publication.