Floral Blog Publication

STUDIO BRIEF: 9 SAIPUA FLORAL ARRANGEMENT PORTFOLIO

Brief

Flowers have a most unusual power over us. The haunting, ephemeral quality of nature can be transcendental; it’s brimming with joy and heartbreaking at the same time. I’m always chasing this tension, trying to know it better.”

Create a mini printed portfolio for floral design Brand Saipua, the small floral arrangement company who create beautiful displays and arrangements at events and shows. Their online presence consists of a blog, shop, and online portfolio which communicates their background in contemporary art; the task is to take their online portfolio and create a printed mini portfolio that could be handed out to customers and

clients.

Background/Considerations

Consider the brands styling and keep their simplistic approach within the mini portfolio.

This is a celebration/showcase of their work, therefore the photography must be the only visuals.

Clearly and simply highlight the beauty of the floral arrangements.

Mandatory Requirements

On-going research, experiments and decision making must be documented on my blog.

Design boards examining design changes and decisions.

Deliverables

Printed mini portfolio that showcases the work of the floral arrangement company.

Research into simple layout design.

­Minimalistic approach to design.

Ideas and visual research

The concept of the publication is already present, with it being a floral portfolio, it will be feminine and floral. Fresh, bright colours will be shown in the photography so the publication needs to be kept simple and clean. 

These layouts use simple layout, no specific grid structure used allowing for a free flowing publication.

Blog used for mini portfolio

Source: http://saipua.com/flowers/

1. An arrangement made in July all from our farm's riches. The farm has allowed us to experiment with so many new types of stems; pea pod vines, apricot foxglove; these are not easily available to us in the market.

2. We made this arrangement in London for a masters class we taught through The Little Flower School. Students are always mystified by large urns, but it's actually very similar to building a small arrangement, just with larger components and more of them.

3. Sarah was in the Loire region of France this year working with Pearl and Godiva on a wedding at a Chateau dating to 1000AD. On the property were gardens that used to belong to the monks who used the Chateau as a monastery in the middle of the millennium. The strawberries and heirloom roses from the gardens were cut for the wedding.

4. This is Ben Fisher. He supplies Saipua with much of its woodies all year -- that is to say any blooming branches in spring, foliage all summer, and fruit all fall. He grows on 40+ acres in New Jersey and has always been in the flower trade. One of Sarah's mentors, Ben has an eye for the perfection in natures imperfection.

5. We spend a lot of time thinking about the color mauve, maybe you call it raisin? -- it's the muddy color that exists between purple and brown. Color is an obsession for us. This arrangement was made in mid March; the hellebores in it are a variety called 'pink frost' ... they are the chameleons of the flower world, transforming their coloring depending on what they are paired with.

6.Dahlias from our farm — the Dahlia is such a difficult flower to pack and transport. Growing our own helps preserve perfect quality, especially for the coveted dinner plate sized ‘cafe au lait’ — seen here on the bottom left. This arrangement also had little tomatoes in it which our chickens can spot a mile away.

7. Hautau and Sons in NJ added hellebores to their greenhouse a few years ago and we covet them come early spring. The brown ruffled ones are a variety they call 'cafe'.

8. One of our favorite combinations; grape colored fritillaria ‘persica’ paired with coral — in this case big geranium blossoms and flowering ‘cameo’ quince. This spring arrangement also has allium flowers.


Images

Visual research

The concept of the publication is already present, with it being a floral portfolio, it will be feminine and floral. Fresh, bright colours will be shown in the photography so the publication needs to be kept simple and clean. These layouts use simple layout, no specific grid structure used allowing for a free flowing publication.

Design development

The concept of the publication is already present, with it being a floral portfolio, it will be feminine and floral. Fresh, bright colours will be shown in the photography so the publication needs to be kept simple and clean. These layouts use simple layout, no specific grid structure used allowing for a free flowing publication.

For the layout no specific grid system was used, as the mini portfolio needs to be kept loose and not contained within a strict structure.

Deliverables

To add to the publication, a floral photograph of my own was used and printed on to tracing paper, to add texture to the printed portfolio.