Type Journal

OUGD406 (Studio Brief 4) Final poster

I have developed my poster further and now I am happy with the design which I can go ahead to screen print. The colour choice is simple, I will print on to a cream stock, using black ink and the blue/lilac colour seen on the digital version. 
For the final, I have added a black border, because I have taken into consideration when it will be printed on to cream stock the shapes will not be defined enough. I will print this design in positives, so I can expose the design on to a screen ready to print. 
I am happy with the final poster as I feel I have answered the brief, and have stuck to my own ideas of keeping it minimal. 

First of all, before I printed on to the stock, I did a few test prints onto plain white paper to check whether the design printed successfully. 
This is the test print onto plain paper. The design printed very well so I was happy to proceed and print it onto the correct stock. 

This is my final screen printed alternative move poster. I am happy with the final print overall. 

OUGD406 (Studio Brief 3) Final design development

This is the vector image I created on illustrator I will use for the shuttle on my final poster. 

These show my development when designing on photoshop, playing around with the alignment and weighting of the type was a crucial part. Because the designs are so minimal, it is important that the type is key element, so it needs to have the right balance. If the poster was too text heavy then the poster would be off balance.

Grid Layouts 2

Scaling up thumbnails to create layout templates

From the thumbnails I created, I scaled up a double paged layout size that I would want my finished spreads to resemble. I have chosen to keep my layouts quite simple therefore I have chosen to create a three column vertical grid. Now I have my final content, I have decided to do this layout as I feel my content would fit best within this format. Below are some larger scale versions of how my layouts could look, I have drawn out a few different layouts to try and see which works best. 

OUGD406 (Sudi Brief 3) Final design development

These are four digital positives of the poster, they are all similar apart from certain alterations. I still need to develop this poster as neither of them are quite right yet.

On this the text below should be aligned and stretched to the full size of 'armageddon'

I think the text needs to remain within the lower shape, the text is far too large and the larger text overpowers the smaller text

The shuttle lines should remain behind the bottom layer, it does not look good underneath the text. 

How does the eye perceive colour?

There are two different kinds of photo receptor cells in your retina: rods and cones. The rods are not capable of perceiving color. They are only sensitive to variations in the intensity of light. Rod cells function only in dim light. Some animals have almost no color vision because their eyes are full of almost entirely rod receptors.

The cone receptors in our eyes are responsible for our ability to perceive color, but there are much fewer of these types of receptors in our eyes. As a matter of fact rods outnumber cones by a factor of about 20 to 1, except i n the retina's center (called the fovea). They are highly concentrated in this part of the eye. The cones require bright light in order to be activated and able to function.

Additive Color System

Your computer monitors uses three phosphors to emit beams of light in three different wavelengths that can combine to produce all the colors it can create. Each of these differently colored beams of light affects a specific conal receptor in your eye and therefore lets you see the color. Notice when you combine red and green beams of light, you see yellow, when you combine green and blue beams of light, you see cyan, when you combine blue and red beams of light, you see magenta. If you send each of the three beams of light with equal intensity, you'll see white. If you don't combine any of the beams of light you'll see black or an absence of light on your monitor. Red, Green and Blue are called the Additive Primaries.

Substractive Color System

You can also create color by allowing the reflective quality of objects to substract colors from the white light available in nature before it reaches your eyes. You don't see the colors that get absorbed, you only see the colors that are reflected. This is how color paints and pigments work. Printing uses this substractive system by using four colors Cyan, Magenta, Yellow and Black to create all of the colors you see in most magazines and printed materials. In printing these colors are know as the process colors. Black is added because artificial pigments are not capable of absorbing all colors except one, they are impure. If you were to combine the cyan, magenta and yellow pigments in full intensity they would produce a dark brown instead of a pure black as in the example above.

OUGD406 (Studio Brief 4) Developed sketches

From my thumbnail designs, these are the ideas that I would like to develop. 

This design is the one that I want to develop digitally, however I will play around with the design and try different variation of this idea. 

In this design I wanted to symbolise two shuttles leaving our planet to reunite and to try and save earth, however only one shuttle remains. I wanted to symbolise this message within my poster but still keeping it minimal. 

OUGD406 (Studio Brief 3) Thumbnails

Type Journal

Type Journal

OUGD406 (Studio Brief 2) Final Presentation

Grid Systems

Grid Systems

In graphic design, a grid is a structure which is usually two-dimensional, and it is made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure a content. A grid system is a framework that is supposed to help the graphic designers in the logical and consistent organisation of information on a page. Graphic designers have started to build a rigid and coherent system for page layout. Grid systems are an established tool that is often used by print and web designers to create well structured and balanced designs.

They enable the graphic designer to organise whatever content they are working with consistently onto a page, using any combination of margins, guides, rows and columns. Grid systems are commonly seen in newspaper and magazine layouts with columns of text and images. Grids can also be used across an entire project so that the structure is consistent throughout. The gird will not be noticed once the finished product has been printed, but before print, it enables a consistent design to be produced. When starting a project, using a grid system will help position the elements of your design on a page.

Types of grids:

Rule of thirds

There are several types of grid systems a designer can use. The simplest method is to use the rule of thirds. This consists of dividing a page into thirds with two equally spaced vertical/horizontal lines so that the important compositional elements can be placed along these lines or intersections. This is commonly used in photography. 

Golden ratio

The golden ratio is another popular method (approximately 1.618) for proportioning. The ratio has been studied by mathematicians. It has been used for centuries by architects, artists and book designers for its aesthetically pleasing qualities. 

Baseline grid
A baseline grid is commonly used in publications such as newspapers and magazines, the page is divided into several equal sized columns. This consists of a set of horizontal lines on a page, the baseline of all type sits on this.