A project rationale should outline the problem and justify why a project should take place. As you are producing a campaign for your own website it is vital that you outline the requirements of the project just as a client would.
Write a project rationale for your campaign outlining all the necessary requirements of the project just as a client would.
Purpose/reason for campaign:
- identify that there are a wide range of bespoke label and packaging designs
- should advertise the website as a respected source of information and help
- advertises where to find the specific information
Audience:
- young designers interested in the more illustrative area of design work
- people looking for an informative website that showcases other examples of work
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