Orignal Branding
The original branding is very simple and does not look like an effective logo
Design sketches
Knowing that the client wanted simple, yet effective style of design it was decided that typography alone would be the logo.
The chosen logo perfectly informs the audience what the company does, allowing the identity to be precise and professional.
Typography
For the font, campton bold in capitals was used for the ‘aw’ as this is the focal point of the logo, highlighting the brands name.
Futura was used for electrical installation contractors as this legible font works well with campton bold, both sans serif fonts allow the logo to remain modern and clean, while still looking professional.
Colour was simple, as the client had specifically requested that blue was used, this was shown to the client and the highlighted colour was selected, the feedback from the logo was very positive.
Chosen colour
Applying the logo to branding material
Business card
Letter head
Invoice
Feedback from the client
I received an email from the client, with a copy of one of his current invoices with the new branding applied to it, the feedback was very positive and overall the brief was completed to the standard that was intended.
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