AWES - Development & visuals

Orignal Branding

The original branding is very simple and does not look like an effective logo 

Design sketches 

Knowing that the client wanted simple, yet effective style of design it was decided that typography alone would be the logo. 

The chosen logo perfectly informs the audience what the company does, allowing the identity to be precise and professional.

Typography 

For the font, campton bold in capitals was used for the ‘aw’ as this is the focal point of the logo, highlighting the brands name. 

Futura was used for electrical installation contractors as this legible font works well with campton bold, both sans serif fonts allow the logo to remain modern and clean, while still looking professional.

Colour was simple, as the client had specifically requested that blue was used, this was shown to the client and the highlighted colour was selected, the feedback from the logo was very positive.

Chosen colour

Applying the logo to branding material

Business card

Letter head

Invoice

Feedback from the client

I received an email from the client, with a copy of one of his current invoices with the new branding applied to it, the feedback was very positive and overall the brief was completed to the standard that was intended. 

Branding - AWES

STUDIO BRIEF: 5 BRANDING – AWES (Andrew Wood Electrical Installation Contractors)

 Brief

Create a new brand identity for AWES, Andrew Wood Electrical Services, an electrical installation contracting company.

Design a range of promotional material including business cards for the company, and letter heads and invoices that are used to send to their clients.

Background/Considerations

The target audience being the clients of this company, and what do they expect to see from the professional services.

Consider the type of work, and create a suitable identity that can be used in this field (electrical services.)

Mandatory Requirements

On-going research, experiments and decision making must be documented on my blog.

Design boards examining design changes and decisions.

Deliverables

Printed branding material including;

business cards, letter-head and invoice.

Versatile logo that the client can use across their material.

Initial ideas

For the brand identity the client wanted a corporate  design producing, as the business has a professional reputation, the client insisted the branding resembles this. AWES existing branding was very simple as shown above, but does not define the company, it is too minimal and blends with the body copy on any material. 

Looking into existing branding, most electrical based branding show either corporate style identities, or logos which include vectors of electrical related visuals. After a discussion with the client, it was decided to stick with the corporate theme, the brand needs to keep a respectful and professional image so to do this, it was decided in the early stages that the new identity would not include visuals such as vectors.

The brand identity will be applied to various material including business cards, letter heads and invoices, all requested for by the client, as this material is what they need on a day to day basis, the branding therefore must be versatile and work across all documents.

Visual research

Showing the client this branding mock up as an example, this was the material that they wanted.