Branding - AWES

STUDIO BRIEF: 5 BRANDING – AWES (Andrew Wood Electrical Installation Contractors)

 Brief

Create a new brand identity for AWES, Andrew Wood Electrical Services, an electrical installation contracting company.

Design a range of promotional material including business cards for the company, and letter heads and invoices that are used to send to their clients.

Background/Considerations

The target audience being the clients of this company, and what do they expect to see from the professional services.

Consider the type of work, and create a suitable identity that can be used in this field (electrical services.)

Mandatory Requirements

On-going research, experiments and decision making must be documented on my blog.

Design boards examining design changes and decisions.

Deliverables

Printed branding material including;

business cards, letter-head and invoice.

Versatile logo that the client can use across their material.

Initial ideas

For the brand identity the client wanted a corporate  design producing, as the business has a professional reputation, the client insisted the branding resembles this. AWES existing branding was very simple as shown above, but does not define the company, it is too minimal and blends with the body copy on any material. 

Looking into existing branding, most electrical based branding show either corporate style identities, or logos which include vectors of electrical related visuals. After a discussion with the client, it was decided to stick with the corporate theme, the brand needs to keep a respectful and professional image so to do this, it was decided in the early stages that the new identity would not include visuals such as vectors.

The brand identity will be applied to various material including business cards, letter heads and invoices, all requested for by the client, as this material is what they need on a day to day basis, the branding therefore must be versatile and work across all documents.

Visual research

Showing the client this branding mock up as an example, this was the material that they wanted.