Final Designs

Bottle labels
I have designed and created these bottle labels and had them printed on stickers. I am pleased with the overall outcome of the labels, however there are some minor change that I would make if we had more time. I intend to advertise the website in a bar, or local pub, where the flyer can go side by side with a bespoke candle made with the labels printed on. Hopefully this can encourage people to go on my website. 

Stickers printed and laser cut:

 

Label in context:

I decided to make my own candle that could be distributing in local pubs/bars with the packaging showcasing my label designs. On the label it includes the website, therefore the customer can then willingly decide whether to explore this website or not. However, once my labels were printed, because I made the labels on a much smaller scale than I produced on screen, the website is no longer legible, and there was not enough time to get them reprinted, this is definitely something to consider next time so I wont make this mistake again. I created this candle by filling an empty beer bottle with hot wax, then once this was completely dry the glass was then smashed off, leaving a candle the shape of the bottle. Apart from the text being far too small, I am really happy with the set of labels that I have designed, the colours have come out just as I intended, not to vibrant yet they still have some nice contrasting tones, I also like the quirky style of illustration to accompany the watercolour hops, both the female and male are drawn in the same style, therefore they work as a pair.

 

 Close up of label as packaging:

 

Beer mats:



For a simple yet unique design, I have used the existing logo to create a beer mat. The style differs slightly from the developed bottle label illustration therefor once I had finished the set of augmented designs I came to the conclusion that if I had more time, I would perhaps alter the style of the logo so that it is more suited to the newer illustrative styled illustrations. I encountered a problem when printing these mats, as I intended to print straight on to a very thick mount board stock, so that they were the perfect weight to use, however, the stock did not print the colour very well, they came out almost black and white which resulted in me having to submit an unfinished version of the mat, which was printed on normal stock then mounted on to a thicker stock. If I had more time for this I would get them printed on to stickers then stick them on to mount board as this would give me a perfectly rounded edge.

Mount board prints:

 Prints on normal stock:

Final mat:



 

Flyer:

To link all my pieces together I felt the need to ensure that the audience understand what I am advertising, therefore creating a small leaflet sized a5 with some brief information about my website and what it is about would be necessary. I used the existing hop design I already created for the main design, I lowered the opacity of this and duplicated it. This small flyer is intended to be placed alongside the candles, giving the audience the opportunity to read a little about the website.

 

 

 

 

 

Research and development

Researching into craft beers and breweries, the beer/bottle label is a perfect way of distributing information about the specific brand or company. The unique imagery creates a story telling the audience a little about the brand. I want to advertise my website through creating a bespoke bottle label that is instantly recognisable, the label could be accompanied by a leaflet or a flyer with further information about my website. They could be distributed to local bars and pubs, alongside a beer mat that includes my logo. As I have no intention of creating my own brew, the bottle labels could be a unique label/packaging for something that is commonly seen in a bar, something that could be part of the décor, or something that is available to purchase. The idea of hand rendering illustration for packaging design is of interest to me, the label could be a packaging on a specific item to be sold in a bar or pub.

Bottle label/packaging:
This pioneer label design has a very distinct style, the style reminds me of vintage signage.

 

This is another set of designs that I found on behance with a similar style of illustration to the pioneer branding above. This beautiful typographic quality really gives the label a bespoke image, illustration and type would be one route to choose, however I wouldn't be able to produce something so refined as this, therefore I want to try and concentrate simply on the illustrative side of design for this specific brief.

 



 

 

This illustrative logo design uses a nice colour palette. The symmetrical banner works well with the central floral design, this is something to consideration when designing my own label. This label has been used as packaging for a honey jar, but is still versatile as the label can be used on anything. I will stay away from the use of heavy block colours, as my logo uses variations of soft watercolours therefore there needs to be a clear correlation between the designs.

 

 

 

Beer Mats:

These examples of beer mats are a nice selection to look at, their designs aren't too fussy and their colour palettes are kept rather simple. Squared or circular, a beer mat would be a nice piece to produce as I can use my existing logo, which would perfectly suit a circular shaped beer mat. This is a subtle way to advertise my website, however as the design is rather unique it would be noticed more than a standard branded beer mat.

 

 

 

 

Initial Sketches for bottle label:

My idea to use two different characters initially started form this quick doodle in my notebook, so I decided to play with the idea of creating a similar old fashioned style illustration that I created for my logo, however for the bottle labels, create some slightly more refined styles based upon that idea. 

 

First sketches:

 

Scanned and refined drawings:

Sketches of hops:

Hops are always seen on some of the more decorative bottle labels, I think creating a background out of some hand rendered hops will fit nicely with my illustrations.

 

Sketch with watercolour:

Refining my sketches:

Used a colour for the stroke of each character picked from the purple tones within the hops, the images will remain line drawings and I have thickened the stroke weight so the illustrations are more prominent.

 

Use of watercolour, then refined with a fine liner for definition:

Initial Research

In order to complete this brief successfully, it is necessary to conduct some research on existing advertising campaigns and how they promote their business. Interactive elements are always beneficial within marketing and advertising, as interactive marketing can cast a net over a much wider audience at a much lower cost than traditional advertising. Within web design, creative and interactive advertising gets their users and viewers involved, which was one of my reasons for including a 'do it yourself' page on my website from the previous brief. Interactive elements allow the customer to become involved in a companies advertising campaign, instead of reading information that may not be taken in properly, or listening to a commercial/advert and not really making sense of it. I want my camping to tale a light hearted approach, something that is a bit more on the fun side. Which supports my idea to create something pub/bar related considering my whole website is about the individual bottle label designs.

Examples of existing interactive advertising campaigns;

 

Other advertising campaigns:

This advertising campaign is elegant and simple. The simple colour palette compliments the clean, sleek logo design and the way the brand promotes is business is aesthetically pleasing to the eye. The packaging idea can be used for my advertising campaign, as this project is also advertising for the beverage market.