Design for print

Workshop 1:

Considerations for preparing digital work for commercial print.

Commercial print?

Offset lithography 

Digital print

Screen print

Digital colour modes:

CMYK (cyan, magenta, yellow and black) subtractive colour, ink on paper.

Used to define colour as it is, when created during the printing process. 

Sometimes referred to as process colour. 

RGB (red, green and blue) additive colour, light via monitor, projector etc.

Process colours

printed using a combination of the four process inks: cyan, magenta, yellow and black. By default, illustrator creates new swatches as process colours.

Global swatches

Global colour is automatically updated throughout your artwork.

Spot colours 

In offset printing, a spot color is any color generated by an ink (pure or mixed) that is printed using a single run.