Design Practice: Oh Deer! Pillow fight

Brief

It's that time of year again, our annual pillow fight is upon us! We're looking of course for cushion designs to add to our collection.

Our cushions are stocked by lots of leading brands in the UK and we sell a lot direct to lovely customers through our website, they're one of the products people think of when they think OhhDeer.

We test how popular your products are by putting them in the public domain. You can increase your ranking by getting your posts liked, tweeted and pinned (+ some other activity which you will see within your account) your entries will go on sale as soon as they're approved - you will get 20% of the profit (not the sale price) from each cushion, sales are heavily weighted and will dramatically boost your ranking.

The top ranking posts for the day will be visible at the top of the competition page, on the homepage and could be featured in our newsletters. You can submit a maximum of 4 designs (we're keen to see what your range might look like, so use the spaces wisely!)

How we pick our winners: designs will need to fit within the brand well, it'll need to be contemporary and have been shared by purchased by our audience.

I like the overall brand ethics of oh deer, there fun quirky style of brand really interests me and I think this is a fun brief to choose, as I can design something that doesn't necessarily need to fit a purpose, its just a fun brief.

Existing oh deer cushion designs:

For this brief, I war to create something fun and quirky, as there doesn't have to be a significant concept behind the design. Creating some animal based designs is what I want to do, I want to produce some designs/illustrations that can be produced on a range of products seen on oh deer, such as greetings cards, postcards and the cushions.

Taking the idea of using the three circles model to represent animal welfare I want to create a range of designs. I have chosen to draw a trio of woodland animals, there is no real concept for this brief, as the requirements only specify a design that will be suitable to be sold on their website.