Chosen Kickstarter

Woozy Cat Hammock

 briefly researching some of the chosen projects I had narrowed my choices down too, I chose to design a logo for the product 'Woozy Cat Hammock' from the company 'Wohood'. In order to start designing a logo for their new product, it is important that I do some background research as to what their company and brand is all about. Wohood was founded in 2013, and the brand expresses its love for natural products. They emphasise nature, pride and enchantment and this is the brands motive for creating these all natural inspired products. The brand comes up with user friendly creations by marrying contemporary forms with contemporary needs, their products are also environmentally friendly. 

About the Woozy

'The Woozy is an elegant, strong and multifunctional cat hammock/bed made for every interior and suits evert cat.' 

• affordable
• part of interior, elegant design
• combination of cat bed and hammock designed to place a cat close to a heat source
• clean and modern design
• brand has a love for natural products 
• use recycled fabrics
• wohood: synonymous with nature

I began thinking about what I could research, and summarised the existing knowledge I have gained from researching the company;

Natural products, elegant design which looks nice in a home or used as home furniture, other products for cats, existing modern and elegant logo designs. 

The Wohood logo:

The existing logo is clean and minimal, which represents their brand identity. I want to create something very minimal myself, otherwise it would not fit in with the brand and its purpose. 

Wohood's existing products:

The brands existing products represent their image well, as they are sleek, minimal and very basic. Despite being basic, in this case the less the more effective. If the products were too fussy and extravagant then they would not suit the brand.