User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by proving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.
The user experience is the totally of end users perceptions as they interact with a product or service. These perceptions include effectiveness (how good is the result?), efficiency (how fast or cheap it is?), emotional satisfaction (how good does it feel?), and the quality of the relationship.
What is user experience?
Hassenzahl and Roto (2007) state the case for the difference between the functional view of usability and the phenomenological view of emotional impact.
'Design for the wild' - design in context.
The application of user research in the development and production of user interface.
User-centered-design.
The purposeful engineering of user experience through the application of UXD technology.
Garretts model for user experience design, from the first to final element.
- Strategy - user needs/product objectives
- Scope - functional specifactions/content requirements
- Structure - interaction design/information architecture
- Skeleton - interface design/navigation design/information design
- Surface - sensory design
UXD Methods
- user research - Real life user research: goals of particular user groups, attitudes and behaviours while completing goal. Observations questionnaires etc.
- personas - Documents that describe a user type based on research. Personas describe a specific person who acts as an exemplar of a specific group.
- content strategy
- site maps/task flows
- wireframes
- A/B testing
What is a persona?
A persona is a representation of a particular audience segment for a website/product/service you are designing , based on various types of qualitative and quantitive research. It captures a persons motivation, frustration and the essence of who they are.
What is a wireframe?
"A staple of user experience work, a wireframe is a skeleton of a page. It shows the priority and he organisation of things on the screen and how users will get to other parts of the site. Wireframes range in fidelity from quick sketches on a whiteboard to detailed computer renderings. While wireframes will vary in their level of detail, they generally reflect the designers ideas about the placement of elements on the page, the labelling of elements, site navigation, and how the user will interact with the site?"
http://viget.com/inspire/ux-101-the-wireframe1
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